Saudi Arabia increases VAT rate to 15% from 1 July 2020: Changes in Zoho Books, Zoho Invoice and Zoho Inventory

The Government of the Kingdom of Saudi Arabia (KSA) has announced a cut in the living allowance and an increase in the VAT rate from 5% to 15%, effective from 1 July 2020. The triple hike has been implemented to balance the sudden drop in the economy caused by cutbacks in commercial spending, the decrease in oil prices, and the global crisis caused by the coronavirus pandemic.

Based on the new tax guidance, all contracts with the date of supply on or after 1 July 2020 will be taxed at 15%.

Transitional provisions

To combat the sudden hike, the government has levied certain transitional provisions based on the date of contract and the date of supply.

In case of imports, VAT will be applied at 5% if the goods are imported on or before 30 June 2020, and 15% if imported on or after 1 July 2020.

To comply with the revised VAT rates, you will have to make the required changes in your Zoho Finance organization(s).

Update the VAT rates in Zoho Books, Zoho Invoice and Zoho Inventory

 If you have created items, recurring invoices, bills, or expenses with 5% VAT, you can update the transactions with the new tax rate, using our simple update tool. Click the Update Now button in the organization’s Dashboard to get access to this Update tool.

Modules in the Update tool based on the product:

 Zoho Books: Change the VAT rates of items, recurring invoices, recurring bills, and recurring expenses in the Zoho Books update tool.

 Zoho Invoice:  Change the VAT rates of your items, recurring invoices, and recurring expenses in Zoho Invoice update tool

 Zoho Inventory: Change the VAT rates of your items using this Zoho Inventory update tool. However, if your Zoho Inventory organization is integrated with your Zoho Books organization, you will have to update your recurring transactions using the Zoho Books update tool.

To simplify the process, the update is segregated into 4 sections:

  • Goods and Services

  • Recurring Bills

  • Recurring Invoices

  • Recurring Expenses

 Here’s how you can change the VAT rates of each module:

Goods and Services: In this section, all the items with 5% tax will be displayed. Change the tax rate to 15% for each item, or bulk update the tax rate by selecting the checkboxes to the left of the items and clicking Save. You can choose to Skip an item if you do not want to make any changes or click Skip this Step and not change any items. If you want to change the items’ tax rate later, you can do so manually from the Items module.

 

The list of the items Processed, Skipped, and Updated will be displayed in the following page.

Recurring Invoices: This section lets you change the VAT rates of all the recurring invoices created with items that have 5% VAT rates. Select the recurring invoice in which you want to update the VAT rates. The tax rate will be auto-populated to 15% in the tax column of the item line, and you can change it to 5% if you want to. Once the changes are made, verify the information, and click Save. If you do not want this recurring invoice to generate child invoices anymore, click Stop Recurring Invoice. Make the changes in the same way to all of your other recurring invoices to go to the next step.

 

Recurring Bills: In this section, all the recurring bills with 5% tax will be listed. Similar to the previous step, select each bill to verify the VAT rates and click Save. If you no longer want a bill to recur, click Stop Recurring Bill.

Recurring Expenses: Once you have updated the recurring bills’ VAT rates, you will be taken to your recurring expenses. Here, verify the auto-populated VAT rates and click Save. Follow the same process for the rest of the expenses. If you do not want a recurring expense to generate any further transactions, click Stop Recurring Expenses.

Once you have changed the VAT rates in the above sections, click Continue with Zoho Books/Zoho Invoice/Zoho Inventory.

You will be redirected to your organization with the updated VAT rates.

We have come up with this tool to simplify the process of updating the VAT rates in each item and transaction. If you have any questions, please feel free to reach out to us at [email protected]. We are happy to help!

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Ways we can step up to help small businesses

Introducing Zoho’s Digital Jumpstart Program

Supporting small businesses

The COVID-19 pandemic has introduced hardships in multiple areas of business, government, and everyday life. Small businesses in particular have been subjected to increased challenges as the way we do business has changed.

There are many types of small businesses: SMEs, MSMEs, local shops, and more.

We at Zoho know small businesses are a vital part of our communities across the world, so we’ve compiled some actionable tips for supporting small businesses during the COVID-19 pandemic, and beyond.

We’re also pleased to announce our new Digital Jumpstart Program to help small businesses adapt to the changing business landscape.

 

Let’s take a look at the ways small business in different parts of the world have been affected by this current crisis: 
  • According to a survey done by the Madras Chamber of Commerce and Industry (MCCI), 50% of micro, small, and medium companies (MSMEs) in India are struggling to pay salaries and rent.

  • According to a University of California at Santa Cruz study, 41% of minority-owned small businesses in the US shuttered their company for good.

  • 67% of African business owners said their business has been hit hard since the introduction of social distancing, lockdowns, and curfews on the continent – as per an African Management Institute (AMI) report.  

  • Department of Education, Skills and Employment  reported that nearly 30% of Australian businesses have reduced staff since the onset of the COVID-19 pandemic.

 

If we step up and support small businesses now, they will stand a better chance of surviving.

Small businesses offer a positive impact on their communities by creating more job opportunities and keeping money circulating in their local economies.  

Small businesses can create a huge impact on a national economy as well. For example: Indian MSMEs contribute close to 30% of India’s GDP.

Small businesses preserve the unique character of our local communities and create a multiplier effect. Locally made products can attract customers and tourists to a community, adding to that area’s incoming revenue. For example: Some Indian MSMEs preserve India’s textile legacy, including world-famous silk sarees and fabric prints.

 

MSME Day is celebrated across the world on the 27th of June every year. Zoho applauds and thanks MSMEs for their contribution to the world.

 

Wondering how  you can support small businesses now during the COVID-19 pandemic and economic downturn? Here’s some tips on ways to help beyond simply spending money:

Go local

Buy locally made and sold products over those from a bigger brand. Need a household device or a new piece of clothing? Skip ordering from international brands and look at local shops first.

Show them some love

Find small businesses in your area or even online. Like and comment on their social media posts, or even re-share on your own account. Leave a positive review on their website or other business review sites. Tell your friends and family about them and encourage them to shop small as well.

Go the extra mile

If possible, don’t cancel current memberships during your area’s lockdown or limited-capacity periods. Buy gift cards from them to use later when business in your area is more stable. Purchase some of their products in bulk now to use over time to give the business revenue now when things are tough.

 Uplift them

Offer your services for free. If you have free time at the moment and can offer needed services like web development, device repair, or even social media advice, consider volunteering your services to support local businesses. Some local organizations may even be able to accept monetary donations.

Ways to support small businesses

Small businesses are going digital       

One of the positive responses the business world has seen during the COVID-19 pandemic is a growing digital transformation as many businesses of every size learn that digitization is essential to keep their business going. Small businesses owners are putting in extra effort to improve their digital literacy.

According to a report by Connected Commerce Council (3C), 76% of small businesses in the US are relying more on digital tools than before.

Small businesses especially must adapt to digitization faster to navigate this new normal of remote work and limited-capacity social distancing.

Zoho is proud to offer multiple apps that can help small businesses not only survive these hard times but thrive in our changing world.

Small businesses can use our apps to:
  • Work remotely and get things done from anywhere. This way, they will be able to adapt to new working conditions easily

  • Build their online store and start selling their products faster

  • File taxes, do accounting, generate invoices, manage inventory, collect payments, and more to improve their cash flow position

  • Increase their marketing efforts, expand their reach and, build customer pipelines

  • Manage their employees, measure their productivity, and find new talent

  • Build better customer relationships
  • Serve their customers better
  • Manage all aspects of their business

Zoho is passionate about empowering small businesses to succeed. This has been one of our driving motivations for the past 23 years.

 

Zoho’s contribution: MSME Digital Jumpstart Program

 If you are a MSME business owner and looking at digital tech adoption, we at Zoho are happy to help you with our new Digital Jumpstart Program.

Through this program, Zoho will help launch the digital transformation journey for ten winning companies and provide any necessary support to help them succeed.

To submit your business into our drawing for a free Digital Jumpstart, please fill out this form before July 5, and choose your primary business goal.

Some of the goals available to choose are remote working, build an online store, manage finances, manage employees, improve online presence, support customers better, and handle all business aspects.

We will draw ten winners from all submissions. Submissions are limited to one per business. Please complete your business submission before July 5, 2020.  

After the ten winners are drawn, Zoho will then set up digital solutions for their businesses based on the primary business goal they registered in the form.

 
A note to all small business owners :

Thank you for being the beating heart of our economy. We’re here to help you.

Get in touch with us if you need to talk to an expert about digital technology. You can start with a comment right now.

When you shop small businesses, you support someone’s big dream.

Stay strong. Stay compassionate. Stay safe.


Rithika Mahbubani


Rithika is a brand and marketing strategist who helps businesses grow their professional brands.

At Zoho, Rithika helps execute some product marketing, management and business development initiatives for the product Zoho One. She is also a part of the team that drives the Zoho Empower SMB initiative.

Rithika holds an honours degree in Management & IT from the University of Madras. She has also been trained by the London Business School on Entrepreneurship and Brand Management.

Rithika enjoys travelling, gardening and, is a budding pianist.

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Why Virtual Patching is Essential for Vulnerability Mitigation

One of the most critical tasks that most enterprise security teams struggle with on a continual basis is how to protect their organizations against new and existing vulnerabilities. The easiest solution is to patch enterprise assets against vulnerabilities with a vendor-issued patch designed to prevent any possible exploitation. When the FortiGuard Labs team produces threat research on a new exploit, their reports include the following information for that mitigation plan, along with mitigation recommendations that often refer to specific patches provided by vendors:

Affected platforms:    (Operating systems or devices impacted)
Impacted parties:       (Users of specific software versions, devices, etc.)
Impact:                       (Malware details)
Severity level:             (High/Medium/Low)

But what happens when it’s not possible to patch the asset? For example, patching can sometimes break an application due to strict dependency control, meaning it can only support a specified release level of the operating system. Of course, there is always the possibility that the application developer can issue an update to support the new patch level. However, the effects can be more profound if an application running on an impacted operating system is custom or home grown and can’t be fixed. 

An even more difficult challenge is when devices are integrated into critical infrastructure or sensitive OT systems, such as a massive boiler or open hearth furnace that cannot be taken offline for patching. In these and similar cases, the next best option is something called virtual patching.

Let’s look into why virtual patching can be a critical tool for security teams that need to respond quickly to new, and even existing threats. 

Exploits and Malware use Vulnerabilities to Propagate and Spread

As you read the FortiGuard Labs 2019 Threat Landscape Report for Q4, it is clear that growth in the exploitation of vulnerabilities is a direct result of the expanding attack surface resulting from digital innovation. Here is a brief look at the Top Platforms and Technologies targeted by exploit activity in the fourth quarter of 2019. They are plotted in Figure 1 according to prevalence (horizontal axis) and volume (vertical axis).

Prominent in the upper left-hand corner are attempts to exploit a vulnerability (CVE-2019-12678) in the Session Initiation Protocol (SIP) inspection module of Adaptive Security Appliances. These cyber incidents ranked highest on the volume scale, probably because successful exploitation results in a denial-of-service condition. In addition, four of the five most prevalent exploits targeted vulnerabilities in popular CMS applications. 

One of the underlying themes that can be derived from the data above is that majority of exploits and malware target underlying vulnerabilities in enterprise grade software and applications.

Guard Against Exploits with Virtual Patching

Patching is an update provided by a developer for an application, operating system, or firmware code designed to fix a discovered vulnerability and prevent it from being exploited. For a patch to work, it has to be deployed on individual assets. A virtual patching is similar to a patch released by a vendor because it provides protection against a specific exploit. But in this case, the difference is that this patch is deployed at the network level using a IPS rule rather than on the device itself. It is sometimes also referred to as a proximity control as it stops a threat before it reaches its intended target. 

An IPS system is designed to inspect traffic and look for and block malicious activities. And with the right signature, it can also be used to identify and stop attempts to exploit specific vulnerabilities. Because any exploit has to take a defined network path for execution, being able to identify a specific threat makes it is possible to interrupt or block the exploit by modifying the network rules. These specific IPS signatures, or virtual patches, can be deployed at the network level using the intrusion prevention (IPS) functionality built into an NGFW or a traditional standalone IPS appliance.

Here are some cases where virtual patching is critical:

  • Virtual patches offer enterprises a critical level of coverage until a vendor releases a software patch to cover a new vulnerability.
  • Many large enterprises using traditional patch management strategies do not deploy the patches immediately. For example, many IT teams need to validate whether or not a patch will introduce new problems in environments where lots of applications and workflows need to interact. This validation testing introduces additional delays once a vendor releases software patch. Virtual patching provides critical coverage during the initial “warm” phase of an active malware campaign to protect known vulnerabilities from exploitation while the enterprise is testing the patch from the vendor.
  • Virtual patching is even more critical for mission-critical assets which require significant planning and downtime for a traditional patch to be put in place. These can include systems that are deployed remotely, such as a pipeline monitoring system; devices running sensitive systems that play a critical role in, say, a manufacturing environment (for example, monitoring a valve or thermostat on a vat containing thousands of gallons of caustic materials); or even critical infrastructure such as electrical grids or hydroelectric dams that cannot be taken down.

Fortinet Offers Virtual Patching Through FortiGate IPS

  • FortiGate IPS: Fortinet customers can leverage their FortiGate NGFWs to deploy and deliver a virtual patch at the network level. This can be done using the integrated IPS capability within the NGFW, or by deploying FortiGate as a standalone IPS. FortiGate NGFWs, with their unique hardware design and architecture, have a proven track record of being successfully deployed as dedicated IPS solutions. 
  • FortiGuard Labs: FortiGate NGFWs leverage the industry’s leading threat intelligence team, FortiGuard Labs. This premier research team not only discovers vulnerabilities but also creates signatures for the known vulnerabilities and exploits. With over 860+ zero day vulnerabilities discoveries attributed to the team – more than the next several competitors combined – they are able to create virtual patches to protect organizations against new and existing vulnerabilities long before a manufacturer or developer releases a patch. And to make that protection even easier to deploy, virtual patches are automatically uploaded to FortiGate devices every single day.

Conclusion

In today’s dynamically changing environments, the traditional patch cycle simply cannot scale to keep pace with the sophistication and frequency of attacks, and the rate at which new vulnerabilities are being discovered and exploited as a result of the expansion of the digital attack surface.

Virtual patching should be considered an integral component of every organization’s patch management strategy. They not only protect against new threats, but also provide an effective coverage for other scenarios, as discussed above. With virtual patching, business critical applications and data can better be secured as a virtual patch can quickly eliminate the window of opportunity and thereby minimize the risk for the business by shutting down the avenue to exploitation. This enables organizations to reduce their exposure to vulnerabilities across the board, and scale their responses and coverage accordingly with appropriate defenses that can be put in place within minutes or hours. 

For more details on how the FortiGate IPS offers a replacement strategy for existing dedicated IPS download a copy of our whitepaper.

Learn more about FortiGuard Labs threat research and the FortiGuard Security Subscriptions and Services portfolio. Sign up for the weekly Threat Brief from FortiGuard Labs. 

Engage in our Fortinet user community (Fuse). Share ideas and feedback, learn more about our products and technology, or connect with peers.

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Meet features help engage students and moderate classes

First off, we’re making it easier to manage meeting attendees. When someone asks to join a meeting (or “knocks”), they won’t be able to knock again after being ejected from a meeting, and a knock will no longer show up after a moderator rejects it twice. Plus, we’re updating the knocking interface to make knocks less intrusive for educators. Moderators will also be able to end the meeting for all participants, ensuring no students linger after the teacher has left. And we’ll soon block anonymous attendees from joining any Education meetings by default, though schools will be able to opt-in to allow anonymous participants.

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G Suite meetings now supported on Nest Hub Max in beta

Quick launch summary

We just announced the availability of Google Meet on Nest Hub Max. Over the next few weeks this feature will be rolling out to G Suite domains enrolled in the G Suite with Google Assistant beta program.

Once in the beta program, people can seamlessly join work meetings with their G Suite account. Users can say, “Hey Google, join my meeting” to call into the next meeting on their calendar, enter a specific meeting code or start a new Meet call directly from Nest Hub Max.

The flexibility of connecting to Meet this integration with Google Assistant helps your users to easily connect as a group from their own personal Nest Hub Max.

This beta program launched November 2019 and also allows G Suite users to use Google Assistant for certain Google Calendar and Gmail functions, such as:

  • Let you know when your next meeting is
  • Create, cancel or reschedule a Calendar event
  • Dial into a meeting on your mobile device
  • Send a note to event attendees via email on your mobile device
  • Send an email on your mobile device

Getting started

Admins: Apply to the beta for your organization. If your organization is already in the G Suite with Google Assistant Beta program, you will have access to this feature in the coming weeks.

End users: Once your domain is enrolled in the beta, connect your G Suite account to your Nest Hub Max to access these features. Visit the Help Center to learn more.

Availability

  • All G Suite Editions are welcome to apply to this beta program

Resources

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“Hey Google, make a group call” now on Nest Hub Max

One of the most popular ways people use Nest Hub Max is for video calling. Up until now, that meant one-on-one sessions with friends and family. Rolling out today in the U.S., you can make group video calls with Duo and Google Meet on your Hub Max. With just a simple voice command, Google Assistant can now help connect you with multiple people at once.

“Hey Google, make a group call”

With group video calling on Nest Hub Max, you can now bring the whole family together, spontaneously check in with your siblings or host a weekly happy hour with friends for up to 32 people. To get started, you can create groups in the Duo mobile app, and from there just ask your Hub Max, “Hey Google, make a group call,” and tap on the Duo group you want to connect with. And with auto-framing, you can freely move around your kitchen or living room during your Duo video call, while staying in view. In addition to Nest Hub Max, Duo group video calling is available on LG XBOOM AI ThinQ WK9 Smart Display, JBL Link View and Lenovo’s 8 inch and 10 inch Smart Displays. 

“Hey Google, join my next meeting”

You can also try, “Hey Google, start a meeting” to connect with up to 100 people on Google Meet for fitness classes, book clubs, community gatherings or whatever else you’ve got planned. If you want to call into a meeting, say “Hey Google, join a meeting” then tap the “enter a meeting code” option and type it in to join. Or try asking, “Hey Google, join my next meeting” to instantly connect to the next call on your personal Google Calendar. Meet group video calling is launching first on Nest Hub Max.

We’re also rolling out beta support for G Suite accounts, so you can host work meetings on your personal Nest Hub Max. G Suite admins who would like to apply on behalf of their domains to join the beta program can sign up at g.co/gsuiteassistantbeta. 

And if you’re looking to put your personal VIPs on “speed dial,” household contacts are starting to roll out today on Google Assistant-enabled smart speakers and Smart Displays in the U.S. Once set up, you (or other people in your household) can dial your cousin Cassandra by saying “Hey Google, call Cassandra” or by tapping on Cassandra’s name on your Smart Display’s household contacts list.

Google Assistant and Nest have always made it easy to connect with friends and family⁠—and now, the more the merrier. 

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7 ways to increase sales engagement « Zoho Blog

This is a guest blog post by Mary Hart, ConnectLeader.

No matter if you’re working out of your office surrounded by your sales team, or working from home and only see your sales reps in video meetings, your sales metrics don’t change. As a sales manager or a sales rep, you’re still tasked with delivering revenue, meeting and exceeding your sales quota, and connecting with potential customers in order to set up meetings.

So, how can you improve sales engagement and productivity? Read on to learn the top ways to have contextual conversations, send out emails that convert, and ultimately make more sales.

#1 Know your audience

You might wish that every person is a potential customer for your product, but that’s rarely the case. Work with your Ideal Customer Profile (ICP) and buyer personas to improve the chances of your marketing and sales efforts’ success, as you can tailor your efforts towards prospects who are more likely to convert.

#2 Look at your customers

Don’t have an ICP or buyer persona? Your customers have purchased from you, so figure out what they have in common (and this can be more than one thing). Do they all have the same title? Are they all in the same vertical? Are they located geographically close to each other? These similarities are the starting point for figuring out what kind of person is your Ideal Customer.

#3 Understand pain points

As you’re assessing your current customers and ideal customers, consider the challenges they face. What is keeping them from being their most productive? Technology? Budget? Processes?

#4 Create the right cadence

As you’re creating your sales cadence to contact prospective customers, make sure it includes seven to twelve touches total. These should be in the form of email, phone, texts, video, and social outreach.

#5 Personalization is key

Remember those pain points I mentioned above? You’re going to use them to create targeted, personalized messaging for each of the seven to twelve touches. No one wants to get a sales pitch that could be delivered to anyone passing by. Add personal aspects to it, including the pain points that person could be facing, the name of someone you know in common who referred you, or something that person posted on LinkedIn recently.

#6 Include success stories

Your happy customers are the best people to promote your products because they’ve already chosen them and are seeing the return on investment. Sending a potential customer who is in the consideration stage of the customer lifecycle, a case study or a customer quote that shows how it’s helped them increase revenue or productivity—or even better, both, can motivate them to buy.

#7 Use the right tools

This seems like a no-brainer, but it isn’t. Take a look at the crowded sales engagement market and narrow it down to exactly what your specific company needs to increase productivity and drive sales engagement.

Once you have the right sales engagement tools and have done your research to create personalized sales outreach messages (be that a cold call, cold email, text, or social message) you’ll have everything you need to boost your sales engagement and productivity.

Try Connectleader TruCadence Sales Cadence for Zoho CRM

Work smarter by adding new capabilities to Zoho CRM with business solutions from Zoho Marketplace.

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Financial Institution Leverages Fortinet to Increase Efficiency of Its Security Infrastructure

Fortinet Customer Perspectives

One of the world’s largest financial services firms embarked on a massive IT automation initiative several years ago. The organization has trillions of dollars and hundreds of thousands of employees spread across countries around the world. In order to improve staff productivity and reduce costs, it wanted to streamline infrastructure management by automating processes wherever possible. 

At the same time, the bank was upgrading its security architecture. After a rigorous proof of concept, it selected FortiGate next-generation firewalls (NGFWs) to protect its many data centers. Decision-makers liked the depth of integration with Red Hat Ansible, a tool the institution had deployed to automate software provisioning and configuration. They also appreciated Fortinet’s ability to scale efficiently to support the bank’s centralized network, which is one of the largest of its kind in the world. Additional reasons for choosing the FortiGate NGFWs were their exceptional performance and manageability.

The bank began deploying FortiGate NGFWs in data centers across three geographic regions: Europe, the Middle East, and Africa (EMEA); Asia-Pacific (APAC); and North America. Its pre-purchase financial analysis indicated that the project will provide a return on investment (ROI) of $100 million in cost savings and productivity gains over five years. 

The rollout is still in its early days, but the bank will soon have hundreds of FortiGate NGFWs protecting systems around the world. The benefits are already accruing, primarily from improved security manageability. The technology making this possible is the Fortinet Fabric Management Center, a combination of the FortiManager network management solution and the FortiAnalyzer analytics and log management solution.

Drastically Improved Efficiency for Firewall Management

In each geographic region where the bank operates, staff manage FortiGate NGFWs through a high-availability (HA) cluster of FortiManager appliances, as well as high-availability FortiAnalyzer devices. More than 100 engineers work with FortiManager on a regular basis to manage every facet of the security infrastructure lifecycle, from design and implementation to operations and auditing of the FortiGate estate. 

The new security infrastructure represents a significant upgrade over the solution it is replacing. The bank’s legacy firewalls enable centralized management, but it is highly inefficient. Changes often take days to propagate throughout the firm’s data centers, so it is impossible to ensure they complete within specified maintenance windows. Even small updates may encroach on production hours, degrading performance or requiring downtime. 

FortiManager, by contrast, enables more efficient management of the NGFWs. An update that takes 48 hours to distribute with the legacy management solution requires less than an hour with FortiManager. 

Automation Enables No-Touch Firewall Deployment

In pursuit of its companywide IT objectives, the financial institution is fully leveraging the Fortinet solutions’ automation capabilities. FortiManager uses the Fortinet robust representational state transfer (REST) application programming interface (API) to automate every aspect of firewall management. For example, when the bank needs to roll out a new FortiGate NGFW, local staff connect the appropriate cables. From there, the Fabric Management Center solutions take over, and installation requires no further human touch. 

The Fortinet REST API enables a newly connected firewall to communicate with the region’s FortiManager cluster. FortiManager automatically runs scripts that configure settings and distribute policies to the new firewall, depending on the geographic region and type of device. FortiManager connects the NGFW into the bank’s various reporting systems, including FortiAnalyzer. Moving forward, FortiManager provides automated management, including all routine firmware updates and maintenance.

The elimination of manual intervention in system rollouts reduces configuration and deployment mistakes. It also saves a significant amount of staff time whenever a new NGFW is deployed and reduces the length of time required to provision new resources, which minimizes the bank’s time to market. Finally, the automated provisioning is saving the institution from paying local service providers to stage hardware in different parts of the world, resulting in accelerated deployment of new resources.

Streamlined Integration of Analytics Across the Institution

As a major global financial institution, the bank faces a vast array of regulatory compliance requirements. It monitors security events across dozens of applications companywide using a solution it developed in-house. The solution meets the bank’s needs and incorporates data from all its legacy firewalls. When the firm deployed FortiAnalyzer, therefore, integration with this in-house solution was key. 

Fortinet engineers connected FortiAnalyzer with the pre-existing in-house solution. Now, log data from the FortiGate NGFWs is incorporated into the institution’s single-console oversight of all its security solutions.

$100 Million Cost Savings—and Beyond

The financial institution clears all the required hurdles to protect customers and comply with regulations around the world. The ease of use and deep automation capabilities of the Fortinet Fabric Management Center solutions enable it to do so while streamlining deployment and management of firewalls for centralized staff. As FortiGate NGFWs replace more of the bank’s legacy firewalls, the efficiency of the Fortinet security infrastructure will bring even greater benefits. 

The bank is well on its way to achieving its projected $100 million cost savings. Click here to learn how the Fabric Management Center can streamline your security management as well.

Discover how Fortinet secures financial services institutions from advanced threats while optimizing for cost and efficiency. 

Read these customer case studies to see how Coopenae and this global financial services organization secure sensitive information with high-performance security solutions backed by the latest threat intelligence. 

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Engaging your ecommerce audience during and beyond COVID-19 « Zoho Blog

In our recent webinar, we discussed a question that’s currently on the lips of many ecommerce marketers: “How do I stay at the top of my customers’ minds while still being considerate of the global situation?” The key to this lies in the relevance of your communications.

You’re likely seeing the phrase “We’re here for you” everywhere in current marketing, but the better thing to communicate is actually how your service can make their lives better. That said, this has to be subtly connected with your customers’ shopping sensibilities and profile.

For example, if you have a fitness-based online store, you can send your customers tips and tricks for home workouts using the equipment they bought from you. This way, your content becomes both relevant and actionable.

To achieve this, you should obviously turn to your customers’ sales interactions and information collected from signup forms like region, country, gender, and more. Once you sample the available data, you can segment your users based on different criteria. This, in turn, indicates what content to create for whom. (This is why segmentation is touted as a technique for all times.)

Now comes a question: “Do you need an additional tool to meet your segmentation needs?” Not at all. Your email marketing software comes in with a built-in feature to achieve this purpose. We dissected the nuances of email segmentation in our  webinar by joining hands with Zoho Commerce, our in-house ecommerce software.

In case you didn’t get a chance to attend, you’re just a click away from watching it now.

Here’s a rundown of the discussions we had during the webinar:

Q1. How do I add the link to my landing pages in an email?

You can do this by:

1. Superimposing your links on a certain portion of your text

2. Embedding your links as call-to-action (CTA) buttons on an email template

Note: The pre-designed newsletter templates have strategically-placed CTAs to help you save time. The template editor allows you to create CTAs on your own as well.

Quick tip: Make sure your CTAs are clearly visible and definitive.

Q2. How do I segment my users based on their sales interactions?

Ideally, your e-store has to be integrated with your email marketing software. With Zoho Campaigns, your store’s sales data gets automatically imported to the mailing list you define.

Furthermore, you have seven ecommerce-based segmentation options at your disposal:

  • Total number of orders made by a user
  • Items purchased
  • Items not purchased
  • Total amount spent
  • Average amount spent
  • Average amount spent per order
  • Date of last order

Note: You can create advanced segments by combining these options with the regular profile-information-based ones.

Q3. Can you explain the other (ecommerce) integration capabilities of Zoho Campaigns?

Zoho Campaigns integrates with as many as four ecommerce platforms: Shopify, WooCommerce, BigCommerce, and Zoho Commerce. The tighter integration between Campaigns and your store means you can track your store’s overall and
email-based revenue within Campaigns.

Your store’s cart gets virtually connected with Campaigns, enabling you to leverage email automation for abandoned cart and purchase follow-ups. What’s more, there are ecommerce-based, ready-made email templates (at no cost) to help you send quick promotions. You can also swiftly pull your store-generated coupons and product images into your newsletter templates.

Read more about Campaigns’ ecommerce email marketing solution here.

Q4. How does Zoho Campaigns’ automation helps recover abandoned carts?

This aspect of your business is taken care of by the drag-and-drop workflows of Campaigns. These workflows function on “if this happens, do this” basis. [You predefine an email to launch at or some time after the occurrence of an event (trigger).]

The drag-and-drop interface is designed in a way to help you easily visualize your follow-up strategies. You configure a series of emails by having “cart abandonment” as the trigger and completely automate them. The best part is you can create follow-ups based on different responses to an email: opens, unopens, link clicks, multiple link clicks, and more. In order to make your reminders/follow-ups clickworthy, the image and details of the concerned product are automatically added.

We hope this helps you in framing your engagement strategy. We also have a webinar on “email designs” scheduled for Thursday, June 25. Save your spot by clicking here.

Net Universe offers all Zoho subscritpions and consultant services with worldwide Delivery Services.
Send us an email to [email protected] for more information or visit https://www.netuniversecorp.com/zoho.

Purolite uses Zoho One to stay connected « Zoho Blog

Note: This story is part of #ZohoInfluence, a program focused on sharing experiences and advice from our customers, and is written by Amanda Dolan-Riddle of Purolite. Click here to see more from Zoho Influence. 

When it comes to dealing with the challenges presented by Covid-19, none are more apparent than those faced by essential services. Purolite supplies ion exchange resins to many industries including public drinking water supplies. This makes us an essential-to-life supplier and hence, we are fully operational during the pandemic.

As with many companies, Purolite is experiencing unique challenges due to the Covid-19 pandemic. While our sales offices and administrations are all working remotely, our production staff are all reporting to work. We are focused on the safety of our employees and their families.

We’ve had to introduce new systems in order to adapt to this remote work. Issues like collecting employee information, expenses, and HR became much harder when administrators weren’t available on site. We’ve adapted to these new challenges by making the processes as easy to learn and automated as possible, reducing the time needed for training and the number of people required for an individual task.

In order to keep track of employee health, we’ve begun collecting employee temperatures. We are now using Zoho Forms as a way for employees to log their temperature each day when reporting to work. The form is easily deployed on mobile phones so that employees can record their temperature and we can be sure our employees are safe and well.

We’ve also implemented new procedures to ensure a clean and safe work environment for our production staff. The need to purchase supplies related to PPE and disinfection for Covid-19 required that we add new categories to our accounting ledgers. Zoho Expense made it easy to add the new accounts and categories so that our employees can be reimbursed for these important supplies.

May and June are a busy time for our HR department. Open enrollment for our healthcare benefits plans usually involve one-on-one meetings with employees and group sessions to help employees learn about the various plan options. This year we are using Zoho Meeting for our benefits webinars. Our HR team has also set up two computer stations, monitored by Zoho Assist so that they can offer live assistance to our employees who are signing up for plans. HR has also started using Zoho Bookings to allow employees to sign-up for remote HR discussions using Zoho Meeting. This offers our employees a way to communicate with HR in a private, secure setting remotely.

While our manufacturing teams are reporting to work, our sales teams are all working remotely. I have encouraged them to use time at home to focus on cleaning up CRM data, something I always like to prioritize.

Employees also need new ways to stay connected to each other and to continue learning. To help our employees stay in touch, our marketing team has used Zoho Campaigns to distribute a daily newsletter called The Exchange. Each day they include a different topic, sometimes business related or Covid-19 related as well as an employee spotlight segment. It has been lovely to learn new details and see how my fellow employees are managing all the changes and challenges of working from home. They often share fun details about their home life and even delicious recipes. We have also begun using Zoho Showtime to launch an educational series.

The most important thing in the transition to remote work was smoothing out any roadblocks in the software so employees could just focus on their work. This required automating and centralizing processes and making it as easy as possible for employees to stay connected and up to date. The ease of customization, integration and deployment of Zoho apps has made the transition to remote operation as seamless as possible. And while, like so many others, we look forward to the reopening and recovery from this pandemic, we’re happy to feel supported by our people and processes in the mean time.

Net Universe offers all Zoho subscritpions and consultant services with worldwide Delivery Services.
Send us an email to [email protected] for more information or visit https://www.netuniversecorp.com/zoho.