Crystal Ledesma is a driven and enthusiastic visual designer and email developer, currently working at Zillow Group. She focuses on establishing email design systems, for visual brand consistency, improved email rendering, and operational efficiency. Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in this space, and …

The subscriptions industry has been booming recently. Subscription-based ecommerce businesses had a year-over-year growth of 100% for five years in a row, according to a 2018 McKinsey & Company survey. That upsurge started around the same time when Zoho Subscriptions was launched. Back then, in 2014, the goal was to provide small and …

The concept of the domino effect is especially true when it comes to holiday season. Since people tend to buy a lot this time of the year for different occasions, businesses often run special offers giving them more reasons to buy. However, many of these businesses fail to see the …

Talking to your customers should be as easy as talking to your friends, but sometimes the informal approach we’d adopt with the latter doesn’t come across well in writing. Even with all the time in the world to re-read and re-work your message, there’s always the chance what you type might come across as …

Your favorite Zoho office suite products—Writer, Sheet, Show, and Notebook—are getting new, refreshed logos.  When we first launched Writer—Zoho’s first cloud app—we knew it was going to be an uphill climb to build a familiar, yet uncompromising office experience on the web. Now, more than a decade later, our word …