Dynamic groups let you create a group with membership that is automatically kept up to date with a membership query. Dynamic groups can be based on one or many user attributes, including addresses, locations, organizations, and relations. You can manage dynamic groups in the Cloud Identity Groups API and the Admin console.
Dynamic groups is currently available as an open beta, which means you can use it without enrolling in a specific beta program.
Who’s impacted
Admins and developers with group create and user read privileges.
Why you’d use it
Dynamic groups work the same as other Google Groups with the added benefit that their memberships are automatically kept up-to-date. This means you can use them for the same functions, including for distribution lists, access-control list (ACL) management, and more. By automating membership management you can increase security, reduce errors, and alleviate user frustration while minimizing the burden on admins.
Here are some examples of how you can use dynamic groups. You can create groups of:
All users based in your New York office, which you can then use for email communications related to that office location.
All engineers, which you can then use to provide access to specific tools.
Additional details
At launch, you won’t be able to manage policies such as context-aware access policies using dynamic groups. Once available, you will be able to create a dynamic group which you could then use to manage specific context-aware access policies. We are working on adding this functionality in the future, and will announce it on the G Suite Updates blog when it’s available.
Getting started
Rollout pace
This feature is available now for all eligible users.
Availability
Available to G Suite Enterprise, G Suite Enterprise for Education, and Cloud Identity Premium customers
Not available to G Suite Essentials, G Suite Basic, G Suite Business, G Suite for Education, G Suite for Nonprofits, and Cloud Identity Free customers
We’re adding the ability to set expirations for group memberships using the Cloud Identity Groups API. This enables admins to set an amount of time that users are members of a group. Once the specified time has passed, users will be removed from the group automatically.
Membership expiry is currently available as an open beta, which means you can use it without enrolling in a specific beta program.
Who’s impacted
Admins and developers
Why it’s important
Groups are a powerful way to manage permissions and access control in your organization.In many cases,, there’s a known amount of time that a user should be a member of a group. This can make managing membership time consuming, and increases the possibility that a user has overly-broad access.
Automatic membership expiration can help reduce the administrative overhead for managing groups, and can help ensure group membership is limited to the members that need access. This can help:
Increase security by ensuring users do not have long lived membership in groups, and that your group memberships don’t become too expansive.
Manage security groups by using group membership with our recent launch of security groups.
Reduce admin time and administration costs by automating some group management tasks
Getting started
Rollout pace
This feature is available now for all users.
Availability
Available to G Suite Enterprise, G Suite Enterprise for Education, and Cloud Identity Premium customers
Not available to G Suite Basic, G Suite Business, G Suite for Education, G Suite for Nonprofits, G Suite Essentials, and Cloud Identity Free customers
One of the most critical strategies for addressing the risks associated with a large remote workforce is to ensure that remote workers have the skills needed to identify and thwart threats. In March of this year, Fortinet launched a free training campaign to help close the cybersecurity skills gap for those individuals looking to educate themselves on potential threats and security technology. As part of this campaign, Fortinet opened up its entire library of self-paced training. This content is designed to educate teleworkers, many of whom were working from home for the first time, as well as provide opportunities for IT and security professionals to upskill or reskill for career development or advancement.
Our world is a hacker’s playground with more people than ever working remotely, opening the door to insider threats wider than ever. A Ponemon Institute Report found that from 2018 to 2020 the number of insider threats increased 47%, making these threats a top concern for CISOs and executives. In addition to having a security architecture that protects organizations from insider threats, CISOs also recognize the importance of ensuring they have a cyber-aware workforce that can detect threats. To help organizations address this, Fortinet has unveiled a new Information Security Awareness and Training service as part of the NSE Training Institute’s latest offering.
Information Security Awareness and Training Service
As the challenges of cybercriminals targeting remote workers continues to expand, Fortinet released another free offer for organizations designed to further enhance the ability of their workforce to be cyber aware. This new Information Security Awareness and Training service will help companies better educate their workforce on how to identify and protect themselves and their organizations against all types of cybersecurity threats and to help keep security top of mind.
This new service, researched and developed by Fortinet’s NSE Training Institute—a world-class team of cybersecurity experts, is in full alignment with two key sets of NIST guidelines: NIST 800-50 , which outlines requirements for Building an Information Technology Security Awareness and Training Program, and NIST 800-16, which discusses Information Technology Security Training Requirements.
Training and Awareness
This powerful turnkey service from Fortinet is made up of three components, each of which include both training and awareness elements. These components, outlined below, work together to ensure employees are trained to always be on the lookout for possible attacks, to know how to deal with them when they arise, and to always keep security top of mind.
Awareness Assets:
The awareness component of this training program will help organizations get an effective training program up and running smoothly within a matter of days. To start, essential elements, such as email templates, are available for Information Security teams to customize. These templates are designed to help easily launch the information security initiative.
Additional elements include security awareness posters, monthly best-practice videos, printable tip sheets, checklists, and screen savers. These and similar elements are all ready for download to help support a comprehensive security training initiative. Such components are essential as part of an ongoing awareness program to ensure your workforce does not lose focus and make the easy mistake of falling into a hacker’s trap.
Critical Training:
The service’s training component consists of five self-paced mandatory modules that are focused on key threats and attack vectors along with best practices. These videos provide valuable information on securing digital and physical information, and all participants are quizzed to test knowledge retention. Three optional videos targeted at various roles within an organization are also included in the package to expand knowledge of the importance of information security.
Administrator Dashboard:
The administrator dashboard provides the organization with a clear overview on how they are executing on their information security awareness and training initiative. It allows the program administrator to keep track of which employees have and have not completed the required courses, ensuring compliancy with company policies. Other details like enrollment dates, progress, quiz scores, and completed modules, as well as completed times and dates are also included.
Find out more information about the Fortinet Information Security Awareness and Training service.
We’re launching two features that will make it easier to prepare and analyze data in Sheets:
Cleanup suggestions, which helps ensure your data is accurate by identifying and suggesting fixes for common data errors.
Column stats, which provides automated insights about the values within a column, so you can identify outliers and quickly get a sense of what your data looks like.
Who’s impacted
End users
Why it’s important
These features assist in the identification of possible cleanup actions, and help you be more confident that your data isn’t distorted by simple errors. It will also enable quicker analysis by generating intelligent views that can help surface insights, which you can then choose to look into more closely.
Additional details
Cleanup suggestions
Before analyzing and making decisions based on data in your sheets, it’s important to clean up your data by rectifying errors and improving data consistency. Cleanup suggestions will help you do this by surfacing intelligent suggestions in the side panel. These suggestions may include removing extra spaces, removing duplicate rows, adding number formatting, identifying anomalies, fixing inconsistent data, and more. This can help make data cleanup faster and more accurate.
Column stats
Column stats can help you quickly get a sense for your data by automatically generating visualizations and key stats that provide insight into the data in a specific column. These insights can include count and distribution charts, frequency tables, and summary statistics. This can help you quickly catch potential outliers and confidently move on to deeper analysis.
Getting started
Admins: There is no admin control for these features.
End users:
Cleanup suggestions: When you are in Sheets, go to Data > Cleanup suggestions. When you import data into Sheets, you may see a proactive notification as well. Visit our Help Center to learn more about cleanup suggestions.
Column stats: When you are in Sheets, go to Data > Column stats. Visit our Help Center to learn more about column stats.
Rollout pace
Availability
Available to all G Suite customers and users with personal Google Accounts
Minecraft or math lessons: which one could be the cause of your company’s next social engineering attack? | Yubico
Minecraft or math lessons: which one could be the cause of your company’s next social engineering attack? | Yubico
How NIST and eIDAS revisions are shaping the future of e-identification
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For many of us, it’s difficult to see each other in person these days. Video is now playing a crucial role in helping us connect—whether it’s across time zones or just across the street. For me, it’s provided a space to collaborate with my team, and a way for friends and family from around the world to see my newborn daughter Sophia smile for the first time. It doesn’t matter what kind of meeting you are having: We believe that people should be able to use the best possible services to connect, anytime and anywhere.
That’s why we made Google Meet, our premium video conferencing product, free for everyone back in April.
When we re-engineered the service we built for secure business meetings and made it available to all, we also made calls unlimited (well, the limit is really 24 hours, but I’ve yet to hit the limit) through September 30, so that people could enjoy the same benefits as our business users with their existing Google Account. From book clubs, band practices and dance parties–millions of you have turned to Meet to connect safely over video.
As we look ahead to a holiday season with less travel and important milestones like family reunions, PTA meetings and weddings hosted over video, we want to continue helping those who rely on Meet to stay in touch over the coming months. As a sign of our commitment, today we’re continuing unlimited Meet calls (up to 24 hours) in the free version through March 31, 2021 for Gmail accounts.
We’ve also added a ton of experiences to Meet to make connecting more fun and more productive, too. You can now see your family on the big screen when you cast your calls to your TV, or join hands-free on your Nest Hub Max. Jump on the call without worrying about the holiday wrapping paper mess behind you with background blur, or take trivia night to the next level by seeing 49 of your competitors (and yourself) at the same time. You can even keep score using our collaborative digital whiteboard.
We recently announced betas for two new features related to service accounts. Now, these features are generally available:
Support for service accounts in Google Groups, which makes it easier to use service accounts with groups while increasing security and transparency. Learn more.
Use service accounts with Google Groups APIs without domain-wide delegation, which enables service accounts to perform critical business processes without compromising your strong security and compliance posture. Learn more.
Groups are a critical tool for customers to manage their G Suite deployment. Many customers use service accounts with Groups to automate user management, manage migrations, and integrate G Suite with other apps, tools, and services. Use the announcements linked above to learn more about the features and how you can use them.
The COVID-19 pandemic forced several employees to work remotely without much time to adjust. Employees who are not used to working from home may find it challenging to balance their professional and personal commitments while weathering this global healthcare crisis.
As employers, here’s what you can do to promote work-life balance among your employees:
Express your expectations clearly and assign work to employees well in advance
Be a little more flexible towards employee needs and focus on the work an employee does rather than the time they spend doing it
Train your managers in remote workforce management, and encourage them to listen to employee concerns and feedback
Make your employees aware of the best work-life balance practices for working remotely
Organize wellness activities regularly in a way that doesn’t clash with your employees’ routine work
Practice work-life balance yourself by not staying online after working hours and taking advantage of time off
Read more about how to promote work-life balance among your remote employees in our HR Knowledge Hive.
Each typeface has its own unique personality and purpose. Serif is more traditional and sophisticated while Sans Serif has a modern and clean personality. Script is elegant and classic while Slab Serif is bold and contemporary.
Arial Black screams and can’t be ignored. Times New Roman can’t tell you a joke. Can you imagine Comic Sans on a legal document?
Each font has its own characteristics, designed by people with unique design approaches, for their own target audience and intended use. One doesn’t necessarily play well with the other.
With Our Hands Tied Behind Our Backs
In Zoho, text is the primary medium of communication with our users but we have always had one problem with it.
In all of our written content, we were only able to control what words we used and where. But, how the words appeared and how they were perceived was dictated by the font. Some fonts worked well on our websites, billboards and some worked well inside our products. Some look good when they’re big and some when they’re small. So, there was an obvious inconsistency in our font choices and more importantly, they didn’t gel well with our design thinking. We couldn’t dress our words up with Zoho’s visual language. It started becoming obvious that we needed a typeface crafted by the same minds that designed our products, with the same attention to detail and love for wow. Simply put, we wanted the font to be made in Zoho!
Connected by Words
Zoho has 50M+ users who read thousands of pages of text from Zoho. That amounts to millions of words conveying a variety of information. We use words in different places in different ways. These words evoke emotions. Emotions like curiosity, satisfaction, caution, concern, happiness. Despite these diverse avatars and applications, they all have one thing in common: they carry Zoho’s message. These messages form the fabric of our relationship with our customers.
Hot Off The Press
We’re known for building world-class products. Everything we create here is the ultimate product of the mind and the hands, the new typeface was no exception.
It started with extensive research into popular typefaces, their design signature, and deliberating where changes can be made to suit our vision. We forged the final shape by tuning six foundational parameters—the ascender, descender, aperture, cap height, x-height, and stroke contrast.
We designed it to be fluid, open but structured with a consistent visual tone. The creative process involved addressing feedback around curves, consistency, relationships of forms, legibility of glyphs at certain sizes, tracking and leading, and various other granular tweaks.
We paid special attention to kerning to achieve that optimal spacing between the letters for perfect legibility, no matter the size or weight.
Our typeface stands tall with an increased x-height for better legibility, a stylized angular cut to enhance the visibility of the aperture, and a designed stress on high contrast for overall aesthetic appearance.
Our typeface is functional, scalable, and dynamic. It is transmutable across different formats and environments. So you can see it sitting comfortably within a pop-up box alerting our users, inside our product or maxed-out on a billboard that scales an entire building, catching attention. Every pixel of the new font was perfected to make our users’ reading experience better.
A Name With A Message
We are on a mission to define our visual identity. We’ve already transformed our product logos based on our new design language, Logolinism, which embraces simple, linear shapes to create easily recognizable product metaphors.
Our new logos had a minimal, understated nature of design, which we believe reflects our brand itself and also gives us the flexibility to adapt our logos across colour palettes, media, and platforms.
We took a similar approach to build our typeface as well. The angular cut needed to be unique, but not jarring. We kept looking at various angles. We played with it. We fought with it. We lived with it. Finally, one angle seemed to look perfectly right. The winner was 23.5 degrees.
Simple, appealing, and evocative are on the checklist for any good name. We wanted our name to be all those things but also contextual to our design and aligned with Zoho.
Our angular cut came in handy while choosing a suitable name. Coincidentally, 23.5 degrees also happens to be the angle at which the Earth’s axis is tilted to its orbital plane. So, we named it ‘Puvi’. It’s a word from the language Tamil, which means ‘Earth’. It resonated deeply with Zoho’s philosophy to build powerful solutions by taking humble approaches.
So, is it any wonder that we describe Puvi, our first font, as a down-to-earth font? We’ll take ten points for creativity. Once we complete our transition to Puvi, it will be made available for the public. Meanwhile, here’s Puvi flexing its muscles in a video:
For anyone who runs a business, the priority always is to get more customers, and the best way to do that is to increase traffic to your website. Email marketing campaigns are one of the most effective ways to achieve this, and an essential part of these campaigns involves sending email newsletters peppered with links intended to take people to your web pages. The journey of a prospect that began with a newsletter signup form ends with them converting into customers and then into loyal customers.
What is a newsletter?
A newsletter is a mass email sent to a mailing list informing them about the latest news, tips, and updates related to a brand or company. Newsletters are shared at regular intervals and only with those who have given their consent.
What is a newsletter’s purpose?
Newsletters are not necessarily meant for a hard sell. Instead, they’re a medium to build brand awareness and develop a strong relationship with the audience. While some brands do promote their latest products and offers in their newsletter, they are often packaged as a larger campaign alongside other important information.
Here are some common reasons why newsletters are sent:
Provide regular updates
Improve website visits
Motivate customers to make purchases, write testimonials, and check blog posts
Share brand ideologies
Send clarifications during crisis management
Raise funds
Promote upcoming events/sales
How often should you send a newsletter?
There is no definitive answer to this. It depends on the content and the audience. The trick is to hit that sweet spot—getting good open and click rates without annoying the subscribers. The best way to determine this is through testing different options and comparing the results.
Some brands send weekly newsletters, others choose to send once a month, and some even choose to connect with their subscribers fortnightly (every two weeks).
You can choose the frequency by analyzing the performance of your previous campaigns in the reports section of your email marketing software and see what gets you the best open and click rates.
What does a newsletter contain?
Before we dive into the kinds of content, let’s talk about a welcome email. This is often the first email one receives after they sign up for your newsletter, though it’s rarely part of the actual newsletter itself given that a newsletter is typically an ongoing series that people are opting to start receiving. Readers are likely to interact with your brand more if they receive a well-crafted welcome email that thanks them for joining the newsletter list and maybe even gives them an idea of what to expect in a typical newsletter. It’s the first impression that your brand makes.
Usually an automated email, it is a friendly hello to connect with new customers and encourage them to interact with your product or service.
While email newsletters can feature a variety of information, let’s look at five key pieces of content that are effective at helping inform readers and, eventually, converting them into loyal customers.
Announcements
Newsletters are an ideal place to include announcements related to products, services, or initiatives. If the announcement is of the utmost importance, a separate email specifically devoted to the news might be necessary as well so the announcement doesn’t get lost in the mix or just in case someone decides to skip that particular issue of your newsletter.
Including announcements in your newsletters also gives you control of the narrative surrounding the announcement. To build a long-lasting and trustworthy relationship with your subscribers, it’s important to ensure that all the vital communication regarding your brand comes directly from you first. Prompt notification about any new product or feature release will assure them that the information is accurate. Newsletters are a great way to create excitement among subscribers about an announcement and the perfect place to include special offers for those who register or purchase first.
Company news
If you or your company have received an award or crossed a milestone, a newsletter can be the best way to inform your audience about that. This is another type of content that helps build trust and loyalty, because companies that share important internal news with subscribers are in a sense inviting their audience to become part of their family. Details on company events, achievements, or changes can also be shared, but always keep the audience in mind first.
Remember to always ask, “Why will our readers care about this news?”
If you’re a large company, changes at the top will have a direct impact on your products or services, so these might be of interest to your audience. But a slight promotion or job title change for someone they’ve never heard of might not be significant to them. Meanwhile, if your team is small and your customers interact with them regularly, they would be more inclined to be interested in their well-being. If you’re sharing about an important company event, remember to provide links and info that can take readers directly to a registration or contact page.
Educational content and industry insights
Another important use of the newsletter is to educate. In fact, this might be one of the most popular reasons for someone to opt in and receive a newsletter—learning how to use your company’s products better. Understanding the pain points of your customers can help you give them useful and actionable information. This could include tips and tricks or hacks to overcome certain difficulties.
Newsletters are also often packed with industry-specific knowledge related to your business or product. Though this may not be directly linked to your brand, it will help you project yourself as an industry leader. For instance, a pet grooming studio doesn’t necessarily have to talk about their clients or services all the time. Once in a while, they can discuss the health risks faced by animals during certain seasons or share links to shelters that need financial support.
User-generated content
If you are a news portal, a specialized blog, or a subject specialist, you can share content written by others with your audience simply by linking to it and maybe including a brief introduction. Not only does this help if you don’t always have your own content to share, but it also generates goodwill with those you’re linking to. Many blogging platforms use this format to dish out the best piece of writing they come across on their website.
Promotional content
Be it promoting your latest product or letting your subscribers know about an upcoming sale, including promotional content in your newsletter is a go-to strategy for any marketer. It’s also where a marketer needs to be the most careful, which is why we’ve placed it at the bottom here. When an audience signs up for a newsletter, it means they’ve already bought in on your product or service to a certain degree. Often they’re trying to learn how to use it better or want to know more about what’s going on at your company. The one thing they’re not looking for is to be sold to over and over again. This is why promotional content should be used sparingly. Less is more.
Promotional content tends to be picture-heavy and conveys a sense of urgency. As this is often the hardest sell you’ll see in a newsletter, keep this sort of content brief. People will often skim newsletters, so getting to the point of the offer quickly and then offering an appropriate Call to Action (CTA) button will net you the best results.
How long should a newsletter be?
The “ideal length” is not a hard-and-fast rule. It depends on the content and, mostly, the frequency. For instance, if you’re sending your newsletters out once a month, you’ll likely have multiple sections containing a mix of the types of content we mentioned earlier.
If you’re an ecommerce company sending out the best deals every week, you might have fewer sections and will be more reliant on images.
Regardless, leverage the power of linking out to content. Keep any body copy in your newsletter brief—maybe two or three sentences—and then provide a link readers can follow to read more on the subject. Obviously an exception to this is if you want to open your newsletter with a message from someone on your team. Even then, keep that short and to the point.
The best way to gauge the impact of the length of the newsletter is through A/B testing. Try different variations and study the results to see which version gained more engagement.
Newsletter tips
Choose double opt-in
A double opt-in subscription system means that people have to confirm they’ve subscribed to your newsletter before they receive it. This guarantees that your list only has valid email addresses by automatically eliminating typos made by people in the signup form and other issues. In the long term, this will help improve your domain reputation.
Personalize the content
Personalizing your email campaigns is a proven way to increase your open and click-through rates and can have a measurable impact on your ROI. You can do this by using merge tags, dynamic content, and segmenting your list.
Use CTA
A CTA button encourages your audience to take a tangible step—click here, read more, or sign up now are all great examples. They lead your audience towards becoming a customer or client. Every newsletter should have a key CTA you want to emphasize. Without one, your newsletter won’t make an impact because there will be no hook that inspires customers to take the next step.
The best part about newsletters is that they can be designed quickly. The ready-made newsletter templates of today’s email marketing software makes your job all the more easier. There are plenty of categories available, and you can use them without any coding knowledge.
So get started creating your first newsletter today!
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